The roundtable format is simple and slightly unforgiving. Twelve founders bring one live pricing problem each. The room gets seven minutes per problem: two to state it, five to take it apart. No pitching, no advice-as-autobiography, no passing.

Theo Marchetti, who has priced everything from industrial software to a chain of bakeries, chairs the session and keeps the clock honest. You will leave with your problem smaller and your notebook full of other people’s.